Personal Brand · 6 min read
LinkedIn, deliberately.Nine moves that get you found by recruiters.
Most senior professionals treat LinkedIn as a digital business card. It is a search engine. Optimise the fields recruiters actually filter on — and inbound offers replace outbound applications.
Rewrite your headline as a value proposition
'Senior Manager at X' is invisible. Try: 'Head of Product · scaling B2B SaaS from Series A to C · fintech & payments'. Include role, sector and the outcome you deliver. This is the single most-searched field on LinkedIn.
Turn the About section into a 3-paragraph pitch
Paragraph 1: what you do and for whom. Paragraph 2: three proof points with numbers. Paragraph 3: what you are open to (roles, geographies, board seats) and how to reach you. First 2 lines matter most — everything after 'see more' is optional.
Match keywords to the roles you actually want
Open five target job descriptions, extract recurring skills and titles, then weave them naturally into your Headline, About and Experience sections. Recruiter search runs on exact-match keywords, not synonyms.
Set the 'Open to Work' signal — privately
Use the private setting visible only to recruiters. The public green banner can hurt you if you are currently employed. Recruiters using LinkedIn Recruiter still see you in their filter.
Replace the selfie with a professional photo
Neutral background, shoulders-up, one clear light source, warm expression. Studies from LinkedIn show a proper photo increases profile views up to 21×. A banner image with your positioning line reinforces the story.
Custom your URL and location correctly
linkedin.com/in/firstname-lastname reads professionally on a CV. Set your location to the market you want to work in, not necessarily where you sleep — recruiters search by geography before anything else.
Post once a week, comment three times
You do not need to be an influencer. One thoughtful post a week and three substantive comments on peers' posts is enough to signal activity. The algorithm surfaces active profiles higher in recruiter search.
Ask for specific recommendations
Instead of 'could you recommend me?', ask: 'Could you write a short recommendation focused on how I led the migration project?' Specific requests get specific — and useful — social proof.
Reach out to recruiters, don't wait
Identify 5 recruiters in your sector. Short message: who you are, what you are looking for, one proof point, availability. No CV attachment in the first message — offer to send it if useful. Response rates double when the ask is specific.